I edit short-form video for brands and creators: Reels, TikToks and Shorts with tight hooks, kinetic captions and motion graphics. Before editing, I spent 3 years in brand strategy at Unilever, so every cut is made with the audience and the brief in mind.
Client work for a YouTuber, a fashion brand and a London personal trainer, plus one reel of my own. Tap a reel to play it with sound.
My own reel, made from start to finish: a breakdown of how one idea, label transparency, became the brand. I paced the argument as numbered beats and gave every point an on-screen visual.
A fast talking-head explainer for a YouTube creator, with neon titles, a HUD and glitch transitions, numbered steps and a follow prompt at the end.
A festive campaign reel for the ethnic wear brand Shrivarya: three kurtas in 22 seconds, with a "STOP" hook, a chapter for each look, a split-screen finale and a comment prompt.
A cinematic voiceover reel for Vaibhav, a London-based personal trainer. Glowing serif captions emphasize one key word per line, timed to the narration over moody gym footage.
At Unilever I worked on campaigns, creator collaborations and social listening for five household brands. I bring that thinking to every edit: what the audience cares about, what the hook should promise, and what the brand needs people to remember.
Hire me for the edit, the strategy, or both.
Reels, TikToks and YouTube Shorts from your raw footage.
I plan your content and then edit it, so the posts work together as a series.
For brands that need direction before production.
Built for remote clients across time zones.
A short call or a written brief: who it's for, what it should do, and references you like.
Share raw files over Google Drive, Dropbox or Frame.io.
A first edit, usually within 48 hours of receiving the files.
Timestamped feedback, then the final export for each platform.
kanwardeepsingh2001@gmail.com